Today, independent bicycle dealers face a far more challenging environment than they did a decade ago. As consumers become more price-sensitive and Internet and big box retailers play a larger role in the bicycle retail space, independent shops have learned they must differentiate themselves in order to be successful.
What local bike shops can offer is value beyond the price of a bike. In fact, one could argue the highest value independent bike shops provide isn’t bike or component related at all.
What’s in it:
- Making your customers care.
- New markets you may be overlooking.
- Ideas for creating value to keep customers happy and coming back.
- Kickin’ the big box butt.
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